learning socially or social learning

Social is a concept that helps explain how people learn by observing and the change can or  can't be observed. In Killing Us Softly statistics and images that are commonly used in the media show how we've been neutralized in to making images of violence common and "attractive".  Killing us softly argues that because we Neutralize these images of violence by repeating it in the media not once, or twice, but many times; people become desensitized to it and believe that it is  even normal or an admirable trait. Also in the advertisement, the person committing the crime is not in the scene, and not being punished for having committed such a thing. The theory of social learning argues that  people learn by observing because we see things as common place through the media and other forms of mass communication a change in behavior could or could not happen in an individual. 
            In this ad for "Killer Heels" there is no Woman but the "Heel" shoe represents Femininity. Often violence is connected with power,  therefore because of this heel a woman has the power to Kill, and the power to assert her power over men, hence the "Dead Guy". I doubt that a woman with these heels would automatically go on a killing spree, but there are many times in Movies and other media where the woman who is often a villain in the story is wearing painfully high heels alluring a man and then killing him. Here the power of violence is connected to the "feminine power", and violence and a woman's power of a man is a "likable" attribute in a woman.