Audience demand had power on influencing the radio industry and the formation of it; the people chose what they wanted to hear and wanted to form a relationship with "the box" and the people "inside". The radio when it first came out was a vital way society communicated, to the masses. One of the radio's first uses was in the military, to relay information to soldiers. The radio was a way of knowing what each soldier had to do. When it started to be used for mass communication, it told people how others lived their lives, and it told people about fantastical worlds that exsist in the imagination. People connected not only to the radio but also to other people that shared their passions for a particular show, it connected familes bringing them together at the home.
As it progressed it became a way to not only know about the newest 'hip' things, but also a way to introduce music and popularize it by projecting it to the millions. Now we have, pandora which is an online radio, itunes an electronic music database that sells music by the son or album, and smart phones on which we can customize music that we know we enjoy. Less and less is the radio being used for 'modern day' purposes and becoming less of a social activity. More and more of the time we use other outlets to learn about new music such as the internet, that tells us things, if we want, on a global scale, as to radio is more local.
This video is a modern day music video incorporating the idea of a music machine, Sara Bareilles is the person the "lives" in the 'magic box'.
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